Proposal for Al Rajhi Capital to post Research Reports as Twitter Threads in English + Weekly Newsletter

Hello Mr. Abdullah Alibrahim,
Thanks for taking out time to read this page.
I’m writing to you because I have a great idea for how you can boost your brand equity and reach more potential clients with your amazing research notes on Saudi Capital Markets.
You already have a lot of valuable insights and data in your research reports, but they are not very suitable for social media platforms. They are written in a professional and academic style that may not appeal to the general public.
What if you could turn your reports into crisp and engaging tweets that tell stories and make a convincing case for buying or selling a stock?
That’s exactly what I can do for you. I have 15 years of experience in equity research and sales, and out of passion I also run a Twitter handle (@investkaar) and a newsletter for Pakistani Investors.
Given my previous roles, I specialize in creating informative content for social media platforms from research reports.
To show you what I mean, I have already created a few drafts of tweets from your already published research reports. Please see below.

1. STC Solutions


2. Southern Province Cement Co.


3. Petrochemical Sector Update

** These are just drafts. They haven’t been published on any social platform. If you like them, please feel free to post them on your social handles.*

Why should you try this?

  • There is a big disconnect between the language we use in the financial industry and what the general public likes to read. They want less jargon and more stories.
  • 38% of Saudi Arabia’s population are immigrants, and English is their primary language. They are new to the stock market, but they are eager to invest in Tadawul. You can attract them with engaging content.
  • Other countries like UAE are already doing this. They share their publications in both Arabic and English on Twitter (example: Emirates NBD, @EmiratesNBD_AE). But you can go a step further by summarizing the research notes instead of just sharing headlines with links.
But that’s not all.

I can also help you revamp your weekly or monthly newsletter.

Instead of sending data tables, news, and headlines with links, I can create a newsletter format email where each of your publications (fundamental research, technical calls, etc.) is compiled as ONE newsletter email.
This will give your clients one stop to read and engage with your research products.
They will have a small summary of the core ideas you published during the week (with one main image) and a link to the full note. This will work as a recap for them and also a concise version for a quick review.

How does that sound?

If you are interested, I have an offer for you. I can work with you to create content for Twitter and LinkedIn from your research reports for no charge at all.
Let’s have a virtual meeting where I can explain all the ideas or to let me know if you want to give it a try.
You can reach me at if you have any questions or concerns.
I look forward to hearing from you soon.
Furqan Punjani